A message in a bottle.
The product collaboration that launched a mixtape.
1800® Tequila: Essential Artist Series’, Role: Creative Direction
After the success of their Essential Artist Series in the US, 1800 Tequila wanted to prove themselves as a longstanding supporter of the Arts who celebrates expression & creativity in UK music culture. Meanwhile - Renaissance man, Kojey Radical wanted his debut mixtape to cut through the noise of the UK Rap scene.
So we made him more than just a rapper, by unlocking the parts of his creativity his fans or competitors had never seen yet. As an Illustrator, Poet, Choreographer, Actor, Director, Fashion Designer, and Performer, we creatd a mixtape campaign like no other .The result was 3 illustrations, 3 bottles, 3 visual poems, a merch range, a performance and a skit in his music video “Cashmere Tears”.
The 1800 Tequila bottles were a double sell-out.
And our content clocked the highest engagement rates ever on Kojey Radical and 1800’s channels. Making Kojey’s mixtape a true stand-out record of the year.
