A reactive communications project for the Black Lives Matter movement

‘Embed The Message’, Role: Creative Direction & Design

When your story is more than a social post, how do you break free of your echo chamber?

Made in 24 hours, ‘Embed The Message’ is an open-source landing page that signposts visitors to Black Lives Matter resources. By abandoning social media altogether, this communications solution relies solely on the bricks & mortar of Web 1.0 - good old fashioned websites. 

Noting a sharp rise in both web literacy and DIY websites built with companies like Squarespace and Wix, anyone can embed this landing page on their website. Just click on EMBED. And the code is there. An effort to reach beyond the echo chamber and away from the noise of social media. Relying solely on word of mouth, over 1000 sites used the code to spread the message, Black Lives Matter. Donate, Petition, Educate, and Embed.