Outside the M25,
it takes a city to raise a star.
‘Levi’s® - Liverpool’, Role: Creative Direction & Concepting
Well, to be exact, it takes a football club, a radio station, a festival, photographers, designers, visual artists, and Brit-Hop rapper Loyle Carner… to give 13 young people the opportunity to shape their future through music. Over 6 months, this diverse community mentored these 13 future Artists in all elements of being a Creative in today’s world.
Beneath every community is a goldmine of creativity waiting to be discovered.
But to unleash it, you have to nurture it.