Outside the M25,
it takes a city to raise a star.

‘Levi’s® - Liverpool’, Role: Creative Direction & Concepting

Well, to be exact, it takes a football club, a radio station, a festival, photographers, designers, visual artists, and Brit-Hop rapper Loyle Carner… to give 13 young people the opportunity to shape their future through music. Over 6 months, this diverse community mentored these 13 future Artists in all elements of being a Creative in today’s world.

Beneath every community is a goldmine of creativity waiting to be discovered.
But to unleash it, you have to nurture it.

The Message:
The 60’ film that became our calling card

 
 

The Documentary:
The powerful human stories behind Liverpool’s future artists

 
 

The Zine
Music is more than a recording.
It’s a visual medium too.

Shots Awards 2019 - Branded Entertainment of The Year - Bronze, D&AD Awards 2020 - Magazine Design - Wood Pencil

Oh, and a local star was born.
Michael Aldag (from our campaign) signed a major label
recording agreement…

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