OK, so we put the Houses Of Parliament on Deliveroo to expose fine-dining
for MPs at meal deal prices...
‘North Paddington Foodbank - No Food In The House’, Role: Creative Direction & Concept
We live in a country where there are twice as many foodbanks than there are McDonalds.
Meanwhile, the House Of Commons Catering Services provides extravagant fine dining menus at a deliberate loss,
unavailable-to-but-paid-for by the public, costing the taxpayer approx. £7.5 million (in 2022).
So we decided to expose the hypocrisy of politicians when the masses are at their most angry - when they are hangry. Working with a foodbank in Westminster, we started a campaign.
First, we put the Houses Of Parliament on Deliveroo using the real menu at real prices alongside your local takeaway. We used every inch of our Deliveroo’s page to story-tell our campaign.
Second, we worked with Artist Cobin Shaw to create a collection of limited-edition art pieces
including T shirts & plates, to attract people to our restaurant page on Deliveroo.
Finally, we launched a petition on our Deliveroo page to create real change and to start the conversation.
Creative Directors: Charlie Rout & Maximilian Gebhardt
Pro Bono work for North Paddington Foodbank