Problem: Earbuds can harbour 119,186 colony-forming units, which is 2,700 times the bacteria on a kitchen cutting board.

Product Insight: With built-in UV cleaning, the LG TONE FP9 Earbuds the ‘cleanest headphones’ on the market. 

Cultural Insight: In the last few years, lyric billboards have become the go-to medium for Artists like Stormy, Slowthai and Drake to create hype around their records.

Idea: A campaign platform that celebrates everyone’s favourite dirty lyrics in pop music. Starting with the dirtiest songs of the last decade, ‘WAP’ by Cardi B & Megan Thee Stallion, we take over the streets of London with an OOH campaign.