The biggest innovation in sound technology since the birth of stereo 90 years ago
‘Sony Audio - Unknown Realities’, Role: Creative Strategy, Format Concept, Creative Direction
So to promote Sony’s new 360RA technology, we launched ‘Unknown Realities’ - An immersive music performance series for Artists whose creativity knows no limits.
By pairing Unreal’s gaming engine with Sony’s innovative 360 Reality Audio, Artists worldwide had the freedom to express themselves in new and unknown ways, experimenting with virtual storytelling, digital fashion, and metaverse environments.
