Sound has a problem. Only 2.8% of music is produced by women.
‘Bose - Turn The Dial’, Role: Concept & Creative Strategy
With Bose’s new tagline being ‘Sound Is Power’, it was an issue they simply couldn’t afford to be silent on. And so, ‘Turn The Dial’ was born:
A change-seeking creative platform, designed to close the sound gap for women and non-binary music producers with every campaign and activation by Bose.
First up, artist producers H.E.R., PinkPantheress, BLOND:ISH, and WondaGurl kicked off the launch.
Followed by an extended interview series, focusing on their individual producer stories.
Built as a long-term, multi-year creative platform to be executed by many different partners, next up was Anne-Marie writing new music with a rising producer, Megan Lewis.
Sound will always be invisible. But female and non-binary music producers who make it, shouldn’t be.
