A brand identity for WMX, the Creative Collaborations Unit within Warner Music UK

‘Warner Music X - Brand Identity’, Role: Creative Direction & Concepting

WMX’s ethos is that the most powerful collaborations are built by connecting artist insights with brand narratives. This ethos became the central design narrative behind WMX’s brand identity featuring a bespoke logo-mark, typography and visual system to be employed across future collaborations, as well as printed and digital assets.